Today H&M operates in 17 countries and has almost 39,000 employees all working to the same philosophy: to provide fashion and quality at the best price. These pages will help you find out more about how and why. Discover the world of H&M or join us on a journey through the decades in 50 years of fashion. Click your way through the creative process under From idea to store or read the full version of our philosophy. Welcome to Facts and History.

Fashion and quality at the best price
Our business concept is to give the customer unbeatable value by offering fashion and quality at the best price. To be sure we can offer the latest fashions we have a design and buying department that creates our clothing collections.

We ensure the best price by:
· having few middlemen
· buying large volumes
· having extensive experience of the clothing industry
· having a great knowledge of which goods should be bought from   which markets
· having efficient distribution systems
· being cost-conscious at every stage


We put a lot of energy into ensuring and improving the quality of the goods. We also have the resources to carry out thorough tests and regular quality controls. In addition to good quality products, our quality concept also requires the garments to be manufactured without the use of environmentally hazardous chemicals or harmful substances and to be produced under good working conditions.