Tiimari
is Finland's leading nation-wide chain of stores specialised in
stationery, craft and hobby, gift, home and decoration items.
Tiimari's
basic promise is to offer "fun and useful products for everyday or
festive use, at low prices," and each Tiimari store fulfils this
promise every day. Tiimari feels its duty is to make its customers feel
good on everyday and festive occasions alike.
Tiimari
has a straightforward store placement strategy. The stores are situated in
central locations where the customers are. Tiimari is a preferred tenant
in shopping centres because of the chain's strong customer volumes and
high customer loyalty.
A
Tiimari store is designed to invite the customer in. The stores are
visually appealing, trendy and surprising. A visit to a Tiimari store is a
journey of exploration.
The stores are to be made easily recognizable. The interior design,
windows and product displays are based on a chain-wide concept. The store
design concept in under constant improvement. New innovations are tested
in a small number of locations and the best ideas are implemented
chain-wide.
Pricing and product selections are also uniform in all Tiimari stores. The
development of the selections is based on market research. The size of
Tiimari stores differs between 100 and 1000 square meters.
Tiimari
is Finland's leading nation-wide chain of stores specialised in
stationery, craft and hobby, gift, home and decoration items.
Tiimari's
basic promise is to offer "fun and useful products for everyday or
festive use, at low prices," and each Tiimari store fulfils this
promise every day. Tiimari feels its duty is to make its customers feel
good on everyday and festive occasions alike.
Tiimari
has a straightforward store placement strategy. The stores are situated in
central locations where the customers are. Tiimari is a preferred tenant
in shopping centres because of the chain's strong customer volumes and
high customer loyalty.
A
Tiimari store is designed to invite the customer in. The stores are
visually appealing, trendy and surprising. A visit to a Tiimari store is a
journey of exploration.
The stores are to be made easily recognizable. The interior design,
windows and product displays are based on a chain-wide concept. The store
design concept in under constant improvement. New innovations are tested
in a small number of locations and the best ideas are implemented
chain-wide.
Pricing and product selections are also uniform in all Tiimari stores. The
development of the selections is based on market research. The size of
Tiimari stores differs between 100 and 1000 square meters.
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